The communication strategy for HOPE foundation centres around the individual whose life has been transformed.
We took the story of change and turned it into a key element in all donor communication, including the website, annual report, brochures, newsletters, presentations, appeals and social media.
To do this, we needed to create a pipeline of stories that would continue to feed the communication engine. So we visited people whose lives had been transformed by HOPE’s work – at their homes, in schools, work places and training centres in locations across the country, conducting interviews and taking photographs.
We have now built up an archive of stories and photographs that is growing every day, thanks to additional contributions from HOPE staff across the country, who are gathering stories with the help of the guide we created.