strategy-oxfam Novib

Oxfam Novib – Bayan

Oxfam Novib in Afghanistan is piloting a social media platform called Bayan (meaning, to express) that primarily uses SMS to help young Afghans talk to each other about women’s issues.

The platform is created by Paywast, which is Afghanistan’s first and largest mobile-based social networking platform. Mobile-based social networking is great for Afghanistan, which has a 65% mobile phone penetration – and just a 5% penetration of the Internet.

We conducted a workshop to help six Afghan partner organisations develop a campaign strategy and action plan for the six-month pilot, including target audiences, messages, and specific tools to reach these audience segments.

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